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If I Were a Bank CEO,
Vol. 8: Attracting Next Generation Talent
As a community bank CEO, I'd recognize that our future success hinges on attracting and retaining younger, digitally savvy talent. To build an employment brand that excites and engages this group, I'd implement several key initiatives:
1. Prioritizing Modernization of Technological Infrastructure
Younger talent expects relevant, modern tools and solutions to support their work. Just as our customers now demand digital-first banking experiences, our best employees require state-of-the-art systems to help them perform effectively. We'd invest in cloud-based platforms, advanced data analytics tools and user-friendly interfaces– not just for our customers, but for our internal processes as well.
2. Updating the Work Environment
I'd also review and update our work environment by introducing flexible schedules and remote work options, recognizing that some choice is paramount for many young professionals. Our office spaces would be redesigned to foster collaboration, with open floor plans, comfortable break areas and the latest technology. I’ve found that younger workers crave connection and development, which often happens best in person.
3. Implementing a Mentorship Program
To showcase our commitment to professional growth, I'd establish a robust mentorship program and provide ample opportunities for continuous learning. We'd offer regular workshops on emerging technologies, financial trends and leadership skills. Programs like the BankTech Boot camp, which educates the next generation of banking leaders on best practices in tech partnerships, would be key. Additionally, we'd create clear career pathways that demonstrate how acquiring new, valuable skills can lead to advancement within the organization.
4. Launching a "Digital Innovation Lab" Within the Bank
This initiative would allow employees to dedicate time to exploring and co-creating new, better solutions for our customers and the bank. By encouraging creativity and hands-on experience with emerging technologies (think AI, mobile-first and embedded banking as current ones), we'd position ourselves as a forward-thinking institution that values innovation.
5. Amplifying Community Impact
Recognizing the importance of purpose-driven work for younger generations, I'd amplify our community impact. While all community banks are naturally engaged in their communities, we'd look for places to increase and broaden our involvement in local tech events, sponsor hackathons, and partner with local schools to offer financial literacy programs. This would not only benefit our community but also provide opportunities for our employees with meaningful volunteer work.
6. Revamping Digital Presence
Our website and social media channels would highlight our tech-forward initiatives and showcase employee stories, giving potential candidates an authentic look at our culture and values.
By implementing these changes, we'd create an environment that not only attracts young, digitally-native talent but also positions our community bank as a bold leader in the financial sector, equipped with the tools and mindset to thrive in the years to come.
