In this time of intense budget prioritization, banks must reevaluate which efforts are worth their cost. Historically, digital marketing has felt like a financial black hole for bankers, the first to be cut in downturns. But what if it did what it was supposed to do? Nicky Senyard joins BankTech Ventures to shed some light on the transformative value of data transparency in digital marketing, just in time for banks to start making their dollars count.